posted in Digital, Experiential by user on November 13, 2019
Below is an Instagram video, a plan for a lobby installation at ASTOUND's headquarters, and designs for vehicle wraps for ASTOUND's trucks. The pattern was inspired by the "razzle dazzle" patterns that were applied to World War II ships to confuse opposing forces. I was tasked with evolving ASTOUND's look and feel and this pattern was adopted as the basis of the new brand identity. It complimented ASTOUND's bold, clean logo and untraditional, irreverent attitude.